Over a billion people use Instagram each month and as we enter 2021, it is the priority social media network for most businesses. We are all watching TikTok, Snapchat and other rising stars that might be the next big thing, but for most businesses, those are not there yet. Instagram, however, has a large and […]

As a marketing agency that specializes in marketing to musicians, we get a unique insight into what musicians want. Each month we run well over 10 million ad impressions on Facebook and Instagram that specifically target musicians. Thanks to our varied customer base, that included some ads targeting musicians by specific instrument and others that […]

Would you like a 20% off coupon to buy Facebook ads? Facebook does offer nice discounts to smart advertisers, but it does not come in the form of a coupon. Rather, discounts are all about how you manage what Facebook calls Ad Relevance. To quote Facebook directly, “People prefer to see ads that are relevant […]

We are in an exciting time for music retailers. Never have there been so many tools for you to reach your target customers affordably. In many cases, the biggest challenge is too many options and understanding which to use and when. Understanding the key ad platforms and how they can best be utilized for marketing […]